Fresh evergreen aroma drifting through the house is a sure sign that Christmas is right around the corner. If you’re like me, then bringing a real Christmas tree into the house puts the finishing touch on your holiday decorations. But have you ever taken a step back and thought about how that beautiful tree arrived at your local Publix? According to the North Carolina Christmas Tree Association (NCCTA), before the 1950s, traditional Christmas trees came from the forest, but today 98 percent of the trees we see in our living rooms come from a tree farm. Some Publix stores offer premium North Carolina grown Fraser firs, which the NCCTA says is the most popular tree in North America. Grab a cup of eggnog and sit back as we travel through the journey of Fraser firs from being grown in North Carolina to being sold at your local Publix. We’ll also share tips to keep your tree fresh in your home through the holiday season.


From Seed to Sell

Since 1968, Publix has worked with New River Tree Co. in Ashe County, North Carolina to provide customers with an array of exceptional Fraser firs. Fun fact: it can take 16 years for a tree to fully mature!

  • Seeds collected from cones of mature trees are planted in beds protected from sunlight and weed competition where they will grow for five years.
  • After five years in a bed, a Fraser fir is planted in a field for an additional six to eight years of growing. Tree farmers will visit the tree several times to check on its progress and prune the trees so they grow in an upward direction.
  • After 12 to 16 years of growing, the tree is finally mature and ready to be baled and packed for transportation to a Publix store.


Keeping Your Tree Fresh

 While our tree farmers take extra steps to keep our Christmas trees fresh, there are some things you can do at home to keep them looking good and smelling fresh.


Bringing Your Tree Home

Before placing your tree in its stand, make a fresh, straight cut about half an inch from the base of the tree.

Be sure to use a tree stand that holds plenty of water because your tree may soak up a gallon of water in the first 24 hours and a quart each day after. Check the water amount daily and always add fresh water if the water level is low. Preservatives are not needed for your Fraser fir to remain fresh, just lots and lots of fresh water.


Placing Your Tree

When picking a spot to place your tree, try to stay away from fireplaces, heaters, vents, stoves, air conditioners and even sunny windows as the heat will dry it out.


Recycling Your Tree

When Christmas is over, remember to recycle your Christmas tree! The National Christmas Tree Association reports that there are more than 4,000 local Christmas tree recycling programs in the U.S. Some of these programs use the trees to mulch zoos, parks, gardens and even dune restoration. To find a recycling program near you, reach out to your local Department of Public Works.


We hope you enjoyed the journey our Christmas trees take to make it to each store and learned a tip or two to keep your tree fresh through the holidays. Do you have another tip for keeping Christmas trees fresh in the house? Log in to your Publix Account and leave a comment below.

Allison L.

Written by

Allison L. began her journey with Publix in 2017 and that’s when she realized she found her forever home. With a love for writing and all things trending, she quickly fell in love with being on the social media team and providing premier customer service to all Publix customers! When Allison isn’t learning more about the Publix culture she is usually watching college football with a Pub Sub in hand or riding one of her three horses.

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